>> Okay, welcome back class.
We're going to pick up where we left off on chapter 14, using visual aids.
We're going to pick up with the PowerPoint appendix.
Now, this is where I get to be a bit of a stickler here with your PowerPoints.
Now, I am in the camp that less is more with your PowerPoint.
If you've gotten this far into the semester you might have your own opinions
about my PowerPoints, but what we're really trying to do with PowerPoints is add
to your presentation without distracting from it and we're trying to avoid death by PowerPoint.
Now, before I go on to PowerPoint I do want to talk about a couple things.
Prezi or other programs like Prezi, Prezi is a fantastic program for, in my opinion,
standalone presentations where someone is going to guide themselves through the process.
Prezi is an absolutely horrible thing to do to your audience up on the screen.
I will tell you that when I'm walking Prezi on a 10 foot screen
in a classroom it sets off my vertigo and makes me want to throw up
and at the very least gives me a really bad headache.
So, don't do that to your audience, yeah.
Not everyone reacts that way, but how many people in your audience need to react
that way to make it not worth doing it.
So, Prezi, yeah it's flashy, but doesn't really add anything to your speech.
So, when you are using PowerPoint, same type of thing goes
for those elements, right, the flashy elements.
So, really try to avoid those.
Okay, so, I'm going to go through two different parts of this.
The first part is going to be how not to do a PowerPoint.
Now, these are examples that come from professionals that should know better.
These are not necessarily student's examples from community college or anything.
These are from high school teachers, college teachers, university professors
and graduate students in communication studies.
So, these are people, again, they should have known better.
So, as we go through this this first part is going
to be kind of, like I said, what not to do.
I apologize right now, it's going to be painful.
I'm going to point out the painful things and why you shouldn't do them.
Now, as a base for this presentation I'm using what's called the 10, 20, 30 rule of PowerPoint,
and I'll explain that more in the last part of it.
Okay, so, here we go.
So, as we go through this I want you to listen and watch for the things
that you probably shouldn't do in a PowerPoint.
[cash register chime].
Yeah, sound.
You should not have sound in a PowerPoint.
Now, someone put this in because their PowerPoint was money.
Really. They put the cash register in because they said their PowerPoint was money.
Oh, 90s, I hate you.
No, all it does is distract you.
It does not add anything to what you're talking about.
Okay, so let's take a look at this slide here.
Couple of problems with it.
First of all, it's way too bright.
It's assaulting.
Especially if you're in a dark room.
That's gonna just light up the room.
There's not a lot of contrast with the text there.
I've got one word per line, "How not to do a PowerPoint."
It's not easy to ready for the audience.
Now, I may be doing it because I'm trying to be a little art deco or something.
Yeah, don't really need to do that.
so, background dis too bright for the audience and text --
and it's also not very clear who's giving the presentation or what the presentation is about,
other than just how not to do a PowerPoint.
Okay, next slide.
Yeah, that transition there with the exploding sound
and the exploding visuals is a big problematic.
Again, very distracting.
Doesn't add anything to what I'm going to talk about.
And then I get to what is really a worse background than the white.
It's this garish orange.
And now this is my contribution.
I was doing a presentation on a film in a graduate class and I spent a lot of time trying
to find this background, because, you know, fruck, it's a film real
and my presentations about a film.
Ah. I was young and stupid.
Okay. So, the 10, 20, 30 rule of PowerPoint and I'm sure you've all seen something like this.
And what happens when someone puts this up on the screen is they turn around,
face the screen and start to read it.
I suffer from something called Meniere's disease --
don't worry, you cannot get it from reading my blog.
The symptoms of Meniere's include hearing loss, tinnitus, a constant ringing sound and vertigo.
There are many medical theories about its cause, too much salt, caffeine,
or alcohol in one's diet, too much stress and allergies.
Thus, I've worked to limit control all these factors.
However -- no, I'm not going to read the whole thing.
And I'm sure you've all had the -- did I mention death by PowerPoint before?
Yeah, what happens is someone will wait until the last minute, know they need a visual aid
and throw this thing together and all they're doing is copying and pasting paragraphs
from an article and putting it on a slide.
Couple of problems here.
When you do this and you turn around and start reading, you're not engaging the audience
and the audience figures out that you're reading,
so what they will do is read along with you.
Except they can read faster than you can speak, so they wind up being ahead
of you and their mind starts wandering.
If we think back to that chapter and they start thinking about other things, right,
because, you know, problems of listening.
And they are out of sync with what you're talking about.
The other thing is when you do this, you do this because you waited until the last minute
and you're not really even aware of what you're reading, you just copied and pasted it there.
And just throw it in there.
It's also someone else's words that are hard for you to read.
It's got words in there you can't pronounce, like, I don't know if that's Meniere's
or there's some accented user, or something, I don't know,
I'm American, I don't -- we don't use accents.
I don't know how that's pronounced.
And, yeah, obviously it's not me, because I'm not the one talking about hearing loss.
So, okay, you've got this and I've completely lost my audience.
If they did bother to read it they're ahead of me and they're thinking about lunch
or whatever else, but I've got a way to bring them back.
[explosion sound] Sound.
No, don't put the sound in there.
Now I get to the 10, 20, 30 rules continued.
It's buried up there.
I can't really see it all that well.
I don't know why this is a background in PowerPoint, because it's fairly useless.
Anything that is light enough to be seen in the darker areas is going to be too light to be seen
in the lighter areas and vice versa.
So, -- [cash register sound], yeah, because it's money again.
Okay, 10 is the optimal number of slides.
Again, too much text, I'm just going to sit there and read it.
No. And then, yeah, I've got a whole bunch of bullet points that are bouncing in there.
Yeah, and we can see as they come in they bounce and they're dark and it's easy
to read them there, except the font is I'm using is that scriptured font,
but it might be hard to read from a distance.
Now I get to some of the problem.
I get to the problem of team there is a dark text on a dark strip in there.
Yeah.
And I can't really see that.
And if you thought this was annoying,
when we get to the next slide you'll see something even more annoying there.
[drum roll] So, at least it lets me know it's the last slide or I hope it's the last slide.
Again, I've got the title up there, it's kind of running across the header.
And then if you thought the way the last bullets came
in was annoying, this is even more annoying.
Again, copied and pasted blocks of text.
But I can't even read it yet, because I've got to wait for it to come in.
Amazingly I can actually slow this down.
I can make this come in a lot slower and I can add sound to these if I wanted to.
I think if you're going to do this the sound you would want
to add would probably be that boiiiiinnnnngggg.
Boiiiiiinnnngggg.
Boiiiiinnnnggg.
Yeah. Because I think of very many things that would be even more annoying than that.
Okay. Got even more.
There's some other problems again.
I've got that really bright background there and I've got a hyperlink in there,
presentation Zen if you can read that.
It's a hyperlink I'm not going to click on, so why do I even have it in there.
And it's a yellow hyperlink on a white background, so no contrast at all.
I've got extraneous information, because remember, all I've done is copied and pasted.
Written at Atherton, California.
Why do I need to know that?
It's about as useful as, written in my bathroom.
That doesn't really make sense.
Now, I don't know if you can see that, but a bullet point is spinning in.
Because, again, copied and pasted, it grabbed that formatting.
Again, another hyperlink when it finally lands, that I'm not going to click on.
Finally a title for what's going on.
Another spinning bullet point.
And then I get to the citation as the last thing in the presentation.
Horrible. Okay.
So, a lot of bad stuff going on in that presentation.
Now, don't be embarrassed if you've done these things, obviously I've done them as well.
So, let's take a look at what you should do.
Okay, or at least a better way to do it.
So, with this, the 10, 20, 30 rule of PowerPoint by Guy Kawasaki, presented by Ron Newman.
So, it's very clear what's going on.
It's the title, the 10, 20, 30 rule of PowerPoint.
Whose idea is this?
Guy Kawasaki, it's right there.
Who's it presented by?
Ron Newman.
So, this lets you know that these are not my ideas, they're from Guy Kawasaki
and Guy Kawasaki's not presenting them, I'm presenting them.
Now, even though I'm giving you a citation up front that the 10, 20,
30 rules of PowerPoint are by Kawasaki, whenever I present information
by Guy Kawasaki I do still need to identify it, that way it separates it
from my contribution to this presentation.
Okay. So, the 10, 20, 30 rules by Guy Kawasaki.
Guy Kawasaki says, "Use no more than 10 slides."
Now, Guy Kawasaki is a venture capitalist and what that means is,
he's a rich dude that's got buckets of money that he loans people for business ventures.
And what he engages in is meetings where someone will come in
and try to convince him to let them borrow his money.
So, when he's doing venture capital meetings he wants to see no more than 10 slides,
because those 10 slides address very specific things that he wants in that meeting.
So, if we think back a few slides where those little bullet points were bouncing in,
those are the 10 things that he wants to see.
Now, for us we're not venture capitalists, we're not doing venture capital meetings,
so those specific things don't really matter all that much.
But what it does is it limits the number of slides and it goes with the next thing, the 20.
The 20 limits your presentation to 20 minutes.
Okay, before I get into that I do want to point something out, I did have a transition there.
I don't know if you saw it.
I'll go back and do it.
No more than 10 slides, limit your presentation to 20 minutes.
You'll notice that no more than 10 slides changed colors.
So, there is animation there, but all that's there to do is to let you know I'm going to talk
about limiting your presentation to 20 minutes, but I want to leave no more than 10 slides
up there, because I want to use it as a reference.
So, Guy Kawasaki says, "Limit your presentation to 20 minutes."
And that's because when he's doing venture capital meetings he usually gives an hour
and he says that it's going to take you 20 minutes to get the technology to work for you.
Now, he did this about 10 years or so ago, so technology's better now.
but he says, "it's going to take you 20 minutes to get the stuff to work,
if you've got an hour presentation, now you've got 40 minutes to do that presentation
and it's not going to leave you enough time for questions and answers."
Now, for our purposes here if we take that ratio of 10 slides to 20 minutes,
that's one slide for 2 minutes and that's actually a pretty good ratio.
If you figure you're going to use one slide for 2 minutes
and you're going to talk about something.
So, if you think about it in the course of a speech, that means one slide,
probably for each main point and that gives you enough to talk about.
And then the final thing, the 30.
Never use smaller than 30 point font.
Now, according to Guy Kawasaki, the reason for this is this forces you
to summarize what you're putting on your slide.
That means you cannot copy and paste paragraphs onto the slide.
And this is the smallest point, according to him, that is easy to see throughout the venue.
So, never use smaller than 30 point font.
Just to give you an idea, I don't use smaller than 30 point font,
maybe there's sometimes, but maybe I've gone to a 28.
But he says, "if you don't like that, if you don't like being stuck to the 30 point font,
you can use a smaller font, but what you want to do is take the age of the oldest person
in the audience and divide that by 2 and that's the size font you can use.
So, I guess if you were giving a speech to 10 year olds you could use 5 point font, but, no.
The idea here is that you are really using PowerPoint as your speaking outline,
rather than your preparation outline.
And it forces you to kind of know what you're talking about.
It also prevents you from just turning around and reading from the slide.
It allows you to stay on track, do what you're supposed to do, reinforce you're saying
with the audience visually, but it prevents you from falling into some bad habits.
And then finally I've got the actual citation, so if you want to go here, Guy Kawasaki,
or read the article that I just copied and pasted
in the previous presentation, you can go to his blog there.
you can also search Guy Kawasaki, 10, 20, 30 rules on YouTube
and see Guy Kawasaki doing a 20 minute presentation on the 10, 20 30 rules.
Okay, so that is my take on doing PowerPoints.
Remember, less is more, do not subject me to Prezi, and use that old adage,
the kiss principle, keep it short and simple and you'll be just fine.